Official Partnership Announcement: AllCity Group Malaysia Sdn Bhd & Emzee Football Club
- Allcity Group Malaysia
- Mar 26
- 2 min read
Updated: Apr 2
We are excited to announce a strategic partnership between AllCity Group Malaysia Sdn Bhd and Emzee Football Club, marking a major milestone in grassroots football development and professional sports management.
A Partnership for Growth & Sustainability
This collaboration is built on a shared vision to develop young football talent, promote inclusivity in sports, and ensure the long-term sustainability and professional management of Emzee Football Club. With AllCity Group Malaysia taking over the management and operational oversight of the club, this partnership will provide better structure, resources, and expansion opportunities for both local and international football development programs.
Key Sponsorship Terms & Benefits:
✅ Duration: Two-year agreement, renewable upon mutual agreement.
✅ Club Management & Operations: AllCity Group Malaysia Sdn Bhd will oversee the administration, operations, and strategic growth of Emzee Football Club.
✅ Financial & Logistical Support: Essential funding, improved training equipment, and enhanced infrastructure to support player development and club expansion.
✅ Player Development & Exposure: Access to advanced training programs, better facilities, and increased career opportunities for young players.
✅ Brand Collaboration & Marketing: Joint promotional campaigns, sponsorship activations, and community outreach initiatives.
✅ Community & Grassroots Development: Expanding football participation through structured youth programs and outreach initiatives.
Specific Development Plans
As part of this partnership, we will introduce exciting initiatives to grow football at all levels and create more opportunities for players, coaches, and communities:
Football Camps for B40 & Refugee Kids – Organizing free training camps for children from low-income and refugee communities, giving them access to quality coaching and development opportunities.
Competitions & Tournaments – Hosting local and regional tournaments to give young players a platform to showcase their skills, gain experience, and attract scouts.
Introduction of CP Football (Cerebral Palsy Football) – Launching inclusive football programs for players with cerebral palsy, in line with international CP Football initiatives.
Soccer Training Camps for Tourists (Cultural Exchange Program) – Introducing football experience packages for tourists visiting Malaysia, allowing them to train, play, and engage with local players as part of a cultural exchange.
Coaching & Development Workshops – Organizing certification programs, coaching workshops, and mentorship initiatives for grassroots and professional coaches.
This partnership is not just about financial sponsorship—it’s a long-term commitment to empowering young footballers, growing grassroots football, and using sports as a tool for social impact and cultural exchange.
We look forward to working together on these exciting initiatives and invite everyone to support our mission in shaping the future of football in Malaysia!
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